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Arrow unveils revamped store concept

June 06, 2018

Arrow, the American menswear brand from Arvind Fashions Limited, recently unveiled its revamped store identity at Mumbai’s upscale retail High Street Phoenix. Spanning over 1000 sq ft, the store design is aimed at showcasing the brand’s glorious heritage with key events, innovations and a curated section, ‘Shirt Bar’. Mumbai-based Details has supplied fixtures for the store. Sumit Dhingra, Chief Operating Officer – Heritage Brands Division, Arvind Fashions Limited, speaks to Retail4Growth on the design concept and future plans.

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