Established in 1940, Hari Prasad Gopi Krishna (HPGK) jewels was incorporated as a company in 2007 and has been retailing gold, silver and diamonds for over 75 years. The company started its diamond jewellery brand “Aisshpra” in 2005. Having set up the manufacturing unit of diamond jewellery in 2008, they supply diamond and gold jewellery to stores across North-East India, Rajasthan, Bihar and Orissa.

Aisshpra has won numerous recognitions and awards, such as Diamond Jewellery of the Year by Retail Jeweller India Awards, Bridal Jewellery of the Year by IJ Jewellers Choice Design Award, Gold Bridal Jewellery of the Year by National Jewellery Awards, Best Entrepreneur Award U.P. by Hindustan Times. Aisshpra has also launched its ‘Telly Calender’ 2017 in association with Balaji Telefilms with an elaborated jewellery photo shoot done in Langkawi with television stars as models.

Aisshpra is selling its products across various states. To make jewellery buying an exotic experience, Aisshpra has jewellery boutiques in Lucknow and Gorakhpur; besides this they have stores in Basti,Deoria and Padrauna. “The general trend of selling gold jewellery like commodity has been broken by these boutiques,” says Umang Agarwal of Aisshpra jewellery. “The boutique caters and focuses on selling exclusive designer handmade jewellery pieces and heritage/traditional jewellery. This sets us apart from regular jewellers.” All the diamond jewellery is certified by International Gemological Institute and hallmarked by BIS. Aisshpra specialises in polki and kundan jewellery and they are the first one to introduce temple jewellery in North India. They are the only ones to have the dealership of Being Human jewellery in Lucknow.

Their Lucknow showroom is around 1200 sqft and Gorakhpur showroom is around 6000 sqft, while the other store in Gorakhpur would be 4000 sqft. Suchitra Singh, a leading interior designer from Kanpur, has designed the Lucknow Aisshpra Store.