When it comes to buying quality and tasty baked goodies in the tri-city region (Chandigarh-Panchkula-Mohali), Baker’s Lounge tops the list for consumers. The popular bakery brand in northern India now has aggressive expansion plans. Anup Aggarwal and his wife Pooja Aggarwal took their passion for experimenting with tastes and started selling homemade bakery products at this store seven years back. In a conversation with Retail4Growth, Anup Aggarwal, Managing Director, Baker’ Lounge shares the journey of brand.

Share with us Baker’s Lounge success journey.

The success journey for the brand so far is quite exciting because prior to the establishment of Baker’s Lounge, there was a dire necessity of Coffee-cum-Bakery shop in the region. We have been scaling fast and serving up a gamut of delicious bakery items since then. We have become one of the largest bakery retailers with the strong supply chain that lets us reach all our outlets in Punjab, Haryana and Madhya Pradesh (MP).

What makes Baker’s Lounge popular among the customers in the region?

Our customers’ appreciate us for excellent interiors which make it a great place to spend time with family and friends. The ambience inside our outlets is quite cool as we have used some amazing graffiti on the walls. Our customers’ appreciate us for creative ideas and superior flavours that we serve through our products.

How many outlets does Baker’s Lounge currently have?

We have presence with a total 9 stores in Panchkula, Zirkpur, Ludhiana, Mohali, Ujjain, Indore, Ratnam and Devar in MP. Among all these 9 outlets 4 are operating under company owned business model and 5 are under franchise model.

Are you planning to expand your presence? When and where are you planning to open your next outlet?

Yes, we are expanding but not rushing as we want to ensure sustainable growth inevitably. We have been moving ahead strategically and in the middle of opening a new company owned outlet in Zirkpur, Punjab. We have been keen to expand in Tier II and Tier III cities of Haryana and others states afterward. We are penetrating majorly in those areas where we can target middle and upper- middle class that look for bakery cum café luxury places in their near areas.