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EuroShop enters Indian retail market with In-Store Asia 2018

By VJ Media Works Team | December 11, 2017

Statement from Elke Moebius, Global Head Retail & Retail Technology, Director EuroShop, EuroCIS, C-star. According to Elke, the format of In-store Asia, comprising a trade fair, high-calibre conference programme and a renowned award-giving ceremony, is ideal and 100% in line with their ideas.

Organised by Messe Düsseldorf, EuroShop is the largest retail trade fair in the world held in Düsseldorf every three years. EuroShop 2017 made trade fair history. Over five days in March, EuroShop achieved the best figures in its 50-year history, with more than 113,000 visitors, 2,368 exhibitors, 18 trade fair halls and net exhibition space exceeding 127,000 m².

India is also represented at EuroShop in Düsseldorf. After welcoming the first Indian exhibitor on a 12 m² stand in 2005, EuroShop 2017 saw five Indian companies occupying 135 m2 net exhibition space. Also on a positive note: the number of visitors rose markedly from 703 in 2014 to 945 Indian trade visitors in 2017.

While the global world of retail is almost completely represented in Düsseldorf every three years we cannot expect the markets to come to us all the time. We are service providers so we need to go to these markets – also on an annual basis! And India is rated highly here because this is a very exciting, emerging retail market. The Indian retail market is set to nearly double by 2020, from some 600 billion to more than one trillion US dollars. With total growth of some 12%, the traditional retail segment can be expected to expand by 10% and modern retailing by about 20%. Likewise, all indications suggest there will be similarly breath-taking developments in e-commerce: Driven by robust investments and a rapid rise in the numbers of Internet users, India will boast the fastest growing e-commerce market in the years ahead. By 2020, e-commerce turnover is expected to reach 120 billion US dollars.

With our close cooperation with Thought Shows & Events Pvt Ltd., the organisers of In-Store Asia, and the establishment of the joint venture Excosa we are convinced we have found the ideal way to get a foothold on the Indian market. After all, In-Store Asia has become established as the Indian subcontinent’s Largest Expo for Retail Experience & Shopper Marketing for more than a decade now. For exhibitors, In-Store Asia has plenty in store: Access to one of the fastest-growing retail markets worldwide, presence in one of the world’s biggest boom countries, business contacts at the largest trade fair for this industry on the Subcontinent and a fair alternating between two of the most dynamic and modern Indian megacities: Mumbai and New Delhi. The line-up of ranges encompasses Retail Design, Lighting, Digital Signage, POP Displays and Visual Merchandising as well as Retail Technology – exactly our field of expertise. Even today, in excess of 5,000 decision-makers from industry, retail, architecture and banks attend In-Store Asia every year. The format of In-store Asia, comprising a trade fair, high-calibre conference programme and a renowned award-giving ceremony, is ideal and 100% in line with our ideas.

To us cooperation with In-Store Asia is another possibility for proving Messe Düsseldorf’s “Global Competence in Retail”. After 2015, when we started holding our own retail trade fair in China – C-star Shanghai – our customers can now enter another world market with us. 

Furthermore, we are confident that the cooperation with In-Store Asia in India will also benefit EuroShop in the medium and long term and that we can count on more Indian exhibitors and visitors in Düsseldorf. While EuroShop only runs every three years, In-Store Asia as an annual event can add new chapters to the innovation story of EuroShop in the years in-between.

 

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