The entertainment industry is bringing in new innovations today to make a family's visit to the mall a memorable one. Fun City is one such initiative that aims at providing complete family entertainment especially for the kids. As a global brand that is recognised as the best indoor entertainment centre in the Middle East, Fun City recently launched its centre at VR Bengaluru, Whitefield which features an extensive line up of rides, games and attraction designed for the entire family. A talk with Vishal Kapur - President, Citymax Hotels by Landmark Group gives us a clear insight into this new-age entertainment industry and the brand's upcoming plans for India. Edited Excerpts.

Fun City is a very well established brand with 16 centres across India but what is so unique about the new Fun City here in VR Bengaluru, Whitefield?

Yes, Fun City has been very successful in providing indoor entertainment to children since its inception. This particular Fun City is build on a plusher concept with international standard rides and games that caters to children of all age group. It is a package deal for the entire family. In fact, this Fun City is one of a kind in India that provides such a wide range of entertainment under one roof.
We have imported all our equipment which is why they are of superior quality.

How do you think Fun City can attract the new-age customers?

Yes, the world is definitely moving towards an online platform but our prime customers' need (age group 3-9) hasn't changed. Kids will always remain kids and will like to jump and play around. More over, it is important for children to get more of physical activity than stick to an electronic screen. Fun City provides exactly the kind of entertainment a kid would want and therefore I believe we have a great potential ahead. More over as I said, we provide a complete family entertainment. So our Fun City is like a magic house for children as well as a destination for the much needed break that the parents seek. 

There are many other players in the market with the same concept. How do you think Fun City can carve a niche?

Our success resides in our unique experience that customers receive. All our games and rides are of international standard and well maintained. We have three gaming models - arcade games, rides and redemption games. More over, certain rides which is generally experienced outdoor like the swing, drop tower and bumper cars can be availed here at Fun City and this I think sets us way ahead of others. The joy of providing these experience to children has helped us carve our niche.

What are your plans to sustain this concept?

The module in which we operate is a very flexible one. It can be modified according to the demand. Technology plays a major role in sustenance. Even though indoor gaming has changed leaps and bounds, I would say that technology has only improved it further. No matter how much we grow, we still have the adrenaline rush while playing an arcade game. Arcade games like bike and car racing, shooting etc. has only improved to provide more user experience. As far as sustenance is concerned, I don't think this industry will lose its sheen until there is technology. All one needs to do is embrace technology for a better business.

How do you plan to penetrate the Indian Market?

We see a lot of potential for this concept. We have plans of expanding to other cities especially in Delhi-NCR region.