Singapore-based technology and OEM agnostic technology solutions company One X set up shop in India 6 months ago. Active in 15000 stores across China and South East Asia and with more than 500 brands in its kitty, the company is focused on bringing a consultative, problem-solving approach to the Indian retail industry. Retail4Growth catches up with Anadi Misra, Client Partner, OneX to know more about the solutions they offer, challenges they face in the Indian retail landscape and about how the retail segment can leverage technology to improve efficiency and customer experience.  

Can you first tell us more about OneX and the kind of solutions it offers to retailers?

We are a technology and OEM agnostic company with the sole purpose of providing highly customised and curated solutions to our clients. Our idea is to sell both turnkey and modular solutions that value add to the retailer. We are active in 15000 stores across China and South East Asia and are trusted by 500 plus brands. We started our operation 6 months back in India.  Our solutions help retailers observe intently and analyse critically. We provide them the ability to generate deeper consumer insights. The IoT integrated platforms drive seamless convergence of physical and digital dimensions through integrated hardware and software. Our services include customer recognition, data capture from POS, customer traffic analytics, heat mapping to understand productive spaces real-time remote operational management all of which help retailers make smart decisions all this with visually easy to understand dashboards. We provide end to end solutions with integrated analytics and also easy access through mobile and web UI.

So depending on the category, retailers can choose any one of your solutions, right?

Yes, they can pick and choose any one solution. We offer a prototype to any large retailer for a month which they can implement at any of their stores and share feedback. Also, the retailers are welcome to visit our India Lab in Bangalore and understand the system in action.

Do you install the hardware for the retailers?

Yes, we do provide installations services. We first do a store recce and based on that we create a layout for the appropriate cameras to be installed at the store/location and based on the products that they have chosen we install our products. After the installation, we activate the system. Once it is activated different levels of personnel get different login access as decided by the client.

Read the full interview in the January 2020 edition of VM&RD Magazine.