You have a fairly large exclusive store network with 68 stores. Please throw some light on further expansion?

We are adding 15 more stores by end of this year, out of which 2 would be located overseas in Dubai and 10 will be at airports.

Tell us about your relatively new brand Wooba.

We started Wooba about a year back with the idea of getting our craftsmanship at a budget range. Woobs’s price point is 50% lower than Da Milano and the brand is doing well for us. We currently have 2 stores for Wooba and we are planning to add 3-4 more stores shortly in metros.

How often do you revamp your retail design for Da Milano and tell us about your latest design.

Earlier, we used to change our retail design in every 5 years, but now we have reduced that period to 3 years. Very recently we have changed the design in our new store at Elante Mall, Chandigarh. We have changed the flooring to black and white diamond pattern from the earlier grey tiles. We have also added pop colours like pink, orange and blue to the whole design scheme.

Why have you chosen to stay away from your SIS presence?

It’s mainly because of the category and price point we come at. Da Milano falls in the category of bridge-to-luxury and I think that India is still not ready for SIS retailing of this category. We are currently growing our network in travel retail and airport presence, which is a more lucrative channel for us.