Tell us about the concept of this space and how it goes with the brand offering? I have been into aroma therapy for a long time now and in this, one cannot use any synthetic element and we try to keep the natural components as much as possible in our products. The all-natural theme resonates with this space, where the Green Salon allows the clientele to relax in a clutter free and refreshing space, away from noise and pollution. As they enter they get a glimpse of our entire product range, displayed through suspended wooden shelves and nested display tables. Here everything take on a raw and unfinished look. Even the interiors are very raw with lots of plants and greenery around for a doze of fresh air. We also have the option of skin care consultation for clientele with any specific queries.

Are the products showcased here exclusive to the Green Salon?

They are all natural and green products blended with aroma magic. The idea is to set up something which is environment friendly. And there is a range specially created for the salon customers which are not available outside.

How are you planning to take this format to other levels?

We wish to expand this through franchise mode and also with people having same kind of wavelength, who will understand the concept and not dilute it.

Is the brand for the first time entering the south zone?

Yes it is our first entry in this region with Bengaluru but we have further plans to roll out in cities like Chennai, Hyderabad, Kerala and such.

In India, we have seen an influx of global personal care brands while homegrown premium Ayurveda brands are gaining traction. How do you see this category growing in the future?

One should surely go with natural products but when we enter any retail store these days we see a gamut of brands and it is difficult for the shoppers to really choose from it. Thus one to one interaction is important in order to make them understand the benefits of those products at the store level.  The premium range of ayurvedic products are increasing in the market and some are very good in fact and this will continue to grow as people are becoming more conscious about health and wellness.