As a leading manufacturer in air conditioning, how much business you do for both your commercial and consumers segments globally? What’s the percentage here in India?

Globally, our commercial and consumers business amount to a ratio of 50:50 whereas in India, the consumers business holds a higher percentage, as good as 70% compared to our commercial business, which amounts to the remaining 30% or so. However, going forward, we plan to promote and market our commercial offerings along with our consumers business.

Through how many POSs, is Hitachi available in India today? Which all channels combine for your retail touchpoints?

We are available through approximately 12000 POSs across the country combining large retail chains, wholesale retail partners and exclusive Hitachi stores. We have about 22 exclsuive stores right now and we plan to double this number in a few years to come.

What would be the prime route of your retail scaling and which all markets in India will you be focusing at?

Though we plan to increase the number of our exclusive showrooms, the channels that we are betting big are the large format stores and other retail networks. So far, we focused on business in Indian metros but now we want to grow expansive in tier-II and tier-III towns of the country. In these markets, wholesale partners are expected to give us most favourable businesses.