Xiaomi & HRX: Taking The Fitness Trail
By Chanda Kumar | April 18, 2018
In an exclusive chat with VM&RD, Manu Kumar Jain, VP, Xiaomi and Managing Director, Xiaomi India along with Hrithik Roshan, Founder, HRX talk about the smart fitness wear category, brand expansion and store experience.
Xiaomi, India’s leading smartphone brand recently held its first marathon ‘Run with Mi: Powered by Mi Band – HRX Edition’ in Bengaluru. In September 2017, HRX and Xiaomi jointly forayed into the fitness wearable category in India with the launch of Mi Band HRX Edition. Founded upon a common philosophy of providing high quality, innovative products and aimed at cultivating a healthy environment, #RunWithMi is an extension of the successful partnership between the two brands. In an exclusive chat with VM&RD, Manu Kumar Jain, VP, Xiaomi and Managing Director, Xiaomi India along with Hrithik Roshan, Founder, HRX talk about the smart fitness wear category, brand expansion and store experience. Edited excerpts.
- How would Mi Band standout in this competitive fitness wear category?
Manu Jain: We have four products in this range, wearable Mi Band, and the newly launched Mi Body Composition Scale, Xiaomi Smart Shoes, Mi Smart Watch. Right now, its a small market in India as against smart phone market but growing rapidly, we estimate a sale of 2-3 million of these devices annually. Our brand of smart phones itself sells 9 million devices every quarter. But definitely this smart fitness wear category is going to grow well. The Mi Band- HRX Edition has been very well received by Mi Fans and efforts to offer innovative products to all our customers will remain consistent.
- Tell us about the growth of HRX and expansions plans of the brand in the future?
Hrithik Roshan: We have a lot in the pipeline, HRX will venture into new product categories such as sunglasses, underwear, apparel and some in surprise categories. But what is really great is that a thought in my mind, has resonated so beautifully. Seeing HRX fly like this is something awesome. I'm not a businessman, but to see a desire for spreading the word on the benefits of fitness is amazing. I want everyone to know that this is one aspect of life that they own, and if they conquer this … life is much easy. Fitness teaches you discipline, consistency, taking initiative and values you need to apply to any aspect of life.
-Your best retail experience in India
Manu Jain: A restaurant in Bangalore, quite unique, as its in complete darkness. So you experience food without looking at it. Sometimes we really take our life for granted, where all our senses are working properly. Through such experiences, we see beyond ourselves.
Hrithik Roshan: I don't visit many stores. But I would hope that the HRX offline store which is going to manifest this year becomes the number one. The idea of involving technology to enhance customer experience and make it fun… is what we are looking forward to.
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