2Bme launches first store in Kolkata at Quest Mall

2Bme apparel line, from the stable of RP-Sanjiv Goenka Group has introduced a fresh fashion range for the upcoming festive season. The apparel brand, 2Bme, which was launched earlier this year, which has till now been exclusively available in select Spencer’s Retail outlets, has recently launched its first standalone store in Quest Mall, Kolkata. B Jagadeesh, Vice President, Apparels at Spencer’s Retail, said, “The new range of 2Bme apparel is looking promising and we are very excited to introduce an ethnic wear line for men, women and children in our store now. Our in-house team of talented design professionals has combined customer needs with the latest fashion trends to create the best in fashion with this new range. We have experimented with unique fabrics and silhouettes to keep in line the customer’s need for style and comfort. We have sourced fabrics from across the country to ensure best in class product quality for our apparel range.” 

 2Bme which pioneered the concept of ‘FMFG’ or Fast Moving Fashion Goods in India for the first time where a selection of the product range is replaced on the shelf every 4 weeks to ensure that there is something new for the customers every time they visit the stores. According to B. Jagadeesh, this concept has been received positively by the customers and has set industry benchmark for mind to market turnaround time in apparel business. He also added that 2Bme’s high quality standards and sharp price points make it one of the most competitive and fastest growing apparels brand in the market today.