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Amira Group ties up with Onekirana.com

By Bhawana Anand | December 31, 2014

Under the partnership, Amira's premium Basmati range will be available on onekirana.com. Under its expansion strategy in online retailing, the company had recently announced its tie-up with Snapdeal.com, becoming the 1st rice brand to be available online at a pan-India level.

Amira Pure Foods Private Limited announced that it has further expanded its market in the online space in India by  partnering with onekirana.com, online grocery retailer, focused towards the Delhi-NCR region. Under the partnership, Amira's premium Basmati range will be available on onekirana.com.

Speaking about the partnership, Karana A Chanana, Chairman and CEO, Amira Group said, "We are pleased to announce our partnership with Onekirana.com. Online retailing has become one of the important sales channels for consumer brands these days and this partnership marks Amira's further expansion into the online segment. We are confident that this tie-up will be beneficial for both the companies. Onekirana.com's widespread network of thousands of local stores in Delhi-NCR will further help us to provide our products to more consumers in the most convenient and time-saving manner,” added Chanana.

Commenting on this development, Megha Singh, Director-Sales, Onekirana.com said, "This association with Amira, a globally recognised leader in the Premium Basmati segment, is an important addition to our fast expanding business. This tie-up will help us cater to those of our customers who look for premium and quality food products.”

Amira Group, one of the largest exporters of Basmati rice from India, has been strengthening its brand portfolio in India. Under its expansion strategy in online retailing, the company had recently announced its tie-up with Snapdeal.com, becoming the 1st rice brand to be available online at a pan-India level.
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