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Aseptic carton major SIG eyes India as next destination for strategic investment

By Retail4Growth Bureau | April 07, 2022

SIG, a leading systems and solutions provider for aseptic carton packaging, is looking to enhance its operations in India, considering strategic investment in a new packaging plant with the group’s global CEO, Samuel Sigrist, visiting India between 13th and 15th April,2022.

SIG, a leading systems and solutions provider for aseptic carton packaging, is looking to enhance its operations in India, considering strategic investment in a new packaging plant. The Global CEO of the SIG Group, Samuel Sigrist, will be visiting India between 13-15 April, accompanied by a high-profile team including newly appointed President and GM Asia Pacific South, Angela Lu, and Samuel Dambreville, Director Cluster Asia Pacific South. This is Samuel Sigrist’s first trip to India as Global CEO and the aim of this visit is to meet customers and industry experts to further understand and discuss the future of the Indian market.

SIG is on a strong growth track and earlier this year announced annual results for the year 2021, showing core revenue of € 2.05 billion with 6.6% like-for-like growth at constant currency, said the company statement. The company is also strategically investing in broadening its packaging portfolio with the planned acquisition of Scholle IPN, which increases SIG’s capabilities to include bag-in-box and spouted pouch solutions.

SIG entered the Indian market four years ago and at present India is one of the fastest-growing markets in the SIG world. SIG India’s journey started with two iconic customers, ITC and Coca Cola India, as it set up its local headquarters in Gurgaon in November 2017. Its exponential growth journey in the country has seen the aseptic packaging major gain entry into most leading dairy and juice brands in India, including Coca-Cola, Amul, Dabur, Varun Beverages (PepsiCo bottler), ITC, Haldirams, Milky Mist, and Godrej Creamline. Today, with a base of 17 high-speed filling machines across the country and a full-fledged, experienced local team, SIG is looking to further accelerate its growth trajectory in India.

Samuel Sigrist, Global CEO of the SIG Group, states; “After opening our second plant in China and starting construction of a plant in Mexico for the North American market, India is our first priority for the next investment in a new packaging plant. The decision-making process is still ongoing, but we are very confident that we will be able to start building a plant in India in the near future. The construction time for a new SIG packaging plant is 12 to 18 months.”

SIG’s USP has been its unique technology that allows the company to offer unmatched volume flexibility along with high speed, across its machine platforms. This lets brands change volume sizes and maintain key price points – crucial in a dynamic market like India. SIG’s packaging technology can also be used to fill beverages with fruit chunks, cereals like oats, juicy pearls and more, giving brands the opportunity to create innovative, differentiated, premium product offerings, tailor-made for Indian consumers.

SIG is also developing India-centric solutions to address the needs of smaller dairies and juice brands. The recently launched CFA 1212 filling machine brings the same volume flexibility offered by its high-speed portion pack filler, now at a slower speed of 12,000 packs per hour. With this, SIG enables mid-sized brands to have smaller capacities, as per their requirements, at a more affordable price.

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