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Asian Granito India unveils its retail display centre in New Delhi

By Nabamita Chatterjee | Vjmedia Works | September 21, 2016

With three display centres at present, Asian Granito India aims at increasing the share of retail sales to 50% in next three years from 35% currently.

Asian Granito India Limited (AGIL), one of India’s largest tiles companies recently inaugurated its retail display centre near Rajouri Garden Metro Station on Ring Road, New Delhi. The display centre will showcase AGIL’s entire range of ceramic wall and floor tiles, glazed vitrified tiles, polished vitrified tiles, composite marble and quartz. Spread over an area of about 5,000 sq ft, the display centre showcases products set up in an exhibition of design and colours which will help the customer visualize the same experience in their home and/or other space. Apart from display, the customers can also avail the service of experts at the display centre guiding them in selecting the right design and colour as per their requirement.  
 
Speaking on the launch Kamlesh Patel, CMD, AGIL said, “We intend to strengthen our retail presence by ensuring that each and every customer has an option to go through entire range of products that we offer. Since we are dealing in decorative segment, we believe that aesthetic product arrangement would ensure visitors experience the product as they would look in their homes. ”
 
The company aims to increase retail footfalls and facilitate local dealers to present the entire product range under one roof for their customers.
 
Mukesh Patel, MD, AGIL said, “Display centres are part of Company’s strategy to increase direct interaction with customers. The Company aims at increasing the share of retail sales to 50% in next three years from 35% currently. We believe experience of touch & feel and visual appreciation is best way to make your customer feel effectively served. Display centres would also help customer in getting additional information about the product they require for decorating their home and/or other spaces.”


AGIL has 8 state-of the-art manufacturing units spread across Gujarat and more than 80 exclusive showrooms across India.

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