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ASUS launches India's first exclusive'Republic of Gamers' (ROG) store in Kolkata

By Nabamita Chatterjee | Vjmedia Works | July 19, 2016

The brand plans to open 5 such ROG stores in India within this financial year.

ASUS recently launched India's first-ever exclusive'Republic of Gamers' (ROG) store in Kolkata. At E-Mall in Central Kolkata with a store area of about 500 square meters, the gamers can visit this destination to experience the latest devices, game titles and accessories of the brand. The store is exclusively equipped with a'Battle Ground' where a total of 6 gamers can compete against each other and experience LAN gaming at its best. The store is also furnished with a product demo zone and experience centre where the users can test the new hardware.
 
Elaborating further on the launch of ASUS ROG store in Kolkata, Peter Chang, Regional Head - South Asia and Country Manager - System Business Group - ASUS India, said, "Most of the gamers today are not able to try and test the latest hardware and software before they buy it. With this store, our objective is to create an experiential zone where gamers come and try out the latest gaming technology and game titles first hand without having them to buy these. This ROG Store is not just a place to sell various gaming products, but more than that, we aim at making this a prominent gaming circuit in the city where the gamers meet, exchange information as well as enhance their gaming skills.”

 ROG plans to launch its second India store in Bhubaneshwar same month and in total the company will have five exclusive stores for ROG following the franchise retail model. Also they will launch 200 shop-in-shop for ROG. Through such ROG stores the brand aims to target approximately the age group between 12 years to 22 years
 
The company is robustly expanding its presence in India and has franchisee-based 120 exclusive ASUS stores in India and 3,500 MBO presence.

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