ASUS launches its 200th store in New Delhi

ASUS India, has announced the launch of its 200^th store in New Delhi. Spread over 500 square feet, the exclusive store is located in the electronic centre of the city - Nehru Place.

The opening of the 200th store will enhance ASUS India's retail presence and also places a renewed emphasis on the brand's commitment to the Indian market, as it becomes increasingly accessible to a widening consumer base, says the company statement. 

It adds that the combination of an aggressive market strategy, attractive pricing, a variety of products and rapid retail expansion, including in Tier 2 and Tier 3 markets, has resulted in a robust brand strategy. This strategy is fashioned such that it creates engagement, education and an experiential purchase for the customer.

Speaking about the milestone, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are elated to launch the 200^th ASUS store in India, marking a major milestone as we continue our expansion and growth plans across India. Since the country is an important market for us, we are opening stores in high-traffic locations that are easily accessible to meet the diverse needs of all consumers. It is good to see our retail strategy achieving execution in a time frame that is shorter than that which is projected. The in-store purchase experience is a crucial component in the endeavour to engage with our customers and to surround them with incredible solutions. This year, we aim to add at least 20 stores every quarter and take the total number to 300 stores. To build deeper roads, we are not only targeting urban markets but also suburban markets in tier II and tier III cities to establish multiple touchpoints. Moreover, suburbs often have a higher demand for convenience and accessibility, which our retail stores aim to provide.”

ASUS has grown from 50 stores in 2020 to 200 stores in 2023. The new store will also have designated ROG gaming zones equipped with the latest technology tools required for esports, which e-sports enthusiasts and gamers can enjoy free of cost. The brand has existing 8 ROG exclusive outlets in the country.