Baggit plans to expand retail footprint in Tier II & Tier III cities

Baggit, the leading handbag and accessories brand, plans to open more exclusive stores across the country, especially targeting Tier II and Tier III cities besides their current presence.With 48 exclusive Baggit stores and presence through 1000+ large format stores and multi-brand outlets, the brand is present in present in 90+ cities through brick and mortar outlets, besides their strong online presence.

"It you look at the Indian market today, the growth is coming from these towns, therefore, the products are being launched to cater to the consumers staying in small cities, mapping with their paying capacity and intent. Due to the advent and penetration of technology, we are catering to all these cities from both online and offline platforms with the intention of reaching out to our entire consumer segment," Nina Lekhi, MD & Chief Design Curator, Baggit shares with VM&RD.

Going forward, Baggit is working towards creating a seamless experience by integrating each platform and device that the consumers utilizes to provide the Baggit brand experience.