Bestseller India introduces a pop-up fashion truck in Mumbai

The Denmark based lifestyle company, Bestseller India unveils their shop on wheels in Mumbai.

The new pop-up shop on wheels is a fresh and innovative concept that aims to cater a comfortable and safer shopping experience to consumers situated over a vast expanse.

The new pop-up store is introduced to fill the gap between the physical outlets and the online channel, providing a much inclusive shopping experience for its consumers.

 As mentioned by the company on their social media page, Santosh Dubey, Head of Projects and Distribution, BESTSELLER India, stated, “We believe the pop-up shops are on the move to creating the new wave in fashion retail.

 The brand marketed by bestseller in the country, will be introducing the truck earlier this week with the plan to drive it around the country and give consumers an easy access to Bestseller's clothes, irrespective of their geographical presence.