Birkenstock launches mono-brand store in Gurgaon

BIRKENSTOCK, the global German lifestyle brand, opens its first mono-brand store in the National Capital Region at Gurugram’s fashion hub – Ambience Mall. 

With a consistent plan of expanding the brand’s presence across India, and having successfully launched stores in Delhi, Mumbai, Bengaluru, Hyderabad and Chennai, this new BIRKENSTOCK store follows the successful launch of the brand’s mono-brand stores in Maharashtra (in Pune) and Tamil Nadu (in Chennai).

Located on the ground floor, BIRKENSTOCK Ambience Mall store design embodies the rich history of the brand and incorporates core materials including cork and leather to create a light, bright and naturally comfortable space.

The new store houses the much anticipated Fall/ Winter’21 collection from the brand featuring the most iconic styles like Big Buckle, Zermatt, Arizona, Kyoto and many more in a diverse range of matte colors, minimalist designs.

A cult favorite of celebrities, fashion designers, style icons and consumers across the globe for decades, the new BIRKENSTOCK store at Ambience Mall, Gurugram is long awaited by brand loyalists and the fashion—forward enthusiast of the region. BIRKENSTOCK provides your feet with absolute comfort for every occasion.

ABOUT BIRKENSTOCK

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed. The brand that can be traced as far as 1774 is guided by the notion of quality and function in all its actions and across all categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and natural cosmetics, increasingly translating the lifestyle vision of the brand heritage.

With around 5,500 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning, which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing. By the early 1970s, BIRKENSTOCK had become a global player. Since 2021, the company is majority owned by L Catterton, the world's largest growth investor focused on the consumer goods industry, and Financière Agache, a holding company controlled by Agache, the holding company of the Arnault family.

Manufactured in Germany, the sandals are sold in more than 100 countries on all continents. BIRKENSTOCK also has a growing range of closed shoes, children’s shoes, and occupational footwear, as well as specialist products for orthopedic retailers, socks, bags, and belts. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products. BIRKENSTOCK has 16 sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, and Saxony. The long-standing enterprise also operates its own sales offices in the United States and Canada as well as in Brazil, China, Hong Kong, Japan, Denmark, Poland, Switzerland, Spain, the United Kingdom, France, Norway, Dubai and India.