Birkenstock opens its second mono-brand store in India
By Retail4Growth Team | Retail4Growth Team | October 30, 2020
The 47 sq. meter retail store at Inorbit Mall, Hyderabad is designed with cork, leather, jute and other sustainable materials that portrays the brand’s close association with nature.
A global German lifestyle brand, Birkenstock opened its second mono-brand store in Hyderabad at Inorbit Mall. The 47 sq. meter retail space offers all classic models and highlights from the brand’s latest collections and aims to provide a world-class experience to all its shoppers.
The new retail store portrays the brand’s association with nature. The use of cork, leather, jute and other sustainable materials in the store design has a close resonation with the core positioning of superior quality lifestyle label.
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With the launch of the store located in the heart of the city, the brand has taken a step forward to extend its presence in the southern region of the country. The new store is appropriately tailored for everyone and is in consistent with the international stores, in terms of price; making it a premium lifestyle footwear destination for all.
