Biyani launches new brand

Future Group founder Kishore Biyani has launched a new brand of upscale supermarkets called 'KB's Conveniently Yours' in Mumbai and Delhi.

While the group has opened new stores in Mumbai, in Delhi it has converted Big Apple stores it acquired last year. In Mumbai, it has opened stores in upscale localities such as Bandra, Napeansea Road, Lokhandwala and Vashi, among others.

"We have opened the stores in high-traffic areas where people can pick and go. The stores are mostly located in college campuses, petrol pumps, corporate offices," Biyani said.

While KB's Fairprice stores are targetted at urban- and semi-urban middle class and stock economy and value products, KB's Conveniently Yours targets the affluent and stocks premium products.

The 1,000-square-feet stores will sell everything from fruit and vegetables to baby products and bakery products and stock around 250 products. Future Group has added new formats in the recent past through acquisitions. It has acquired Nilgiris in the south last year and Bharti Retail more recently. Bharti Retail runs Easyday supermarkets and hypermarkets.