BlueStone adds to omnichannel-led experiential store count in Mumbai
By Retail4Growth Bureau | June 28, 2022
The jewellery retail brand, which has 87 stores in the country,has recently launched a 1,000 sq ft store at Oberoi Mall in Mumbai, which is its 10th in the city.
Omnichannel fine jewellery retail brand BlueStone has launched a new store at Oberoi Mall, on the western Express highway at Goregaon in Mumbai. The store is spread across 1,000 sq. Ft and according to the company statement, seeks to offering elevated shopping experience with 400+ hand-picked styles from over 8600 designs spread across BlueStone's 100+ collections.
The store’s highlight is a luminous ‘Solitaire Lounge’ which has both experts and a tech-driven platform to help shoppers choose their picks.
Speaking on the launch, Sudeep Nagar, COO, BlueStone, said, “Mumbai is one of the foremost markets for us in the country and we are extremely delighted to have established a strong customer base in the city. Our 10th outlet here stands testimony to our success and growth prospects. We hope to serve a large section of both existing and new customers from here.”
The company says it has seen an interesting cross-channel behavior where a typical user browses their website for at least 2-3 weeks before visiting a store. “About60-70% of the customers tend to shortlist a product first on the website before visiting an exclusive brand store which completes the shopping experience by enabling try-ons and checkout. Therefore, by having these 87 experiential stores in the country, BlueStone expects to provide its customers a true omnichannel experience.”
