BlueStone expands retail footprint to 150

Omnichannel fine jewellery brand BlueStone has marked the launch of its 150^th store in Dimapur, Nagaland, less than six months after its 100^th national store opened its doors to the public. 

Announcing the milestone, Gaurav Singh Kushwaha, Founder and CEO, said, "Our stores have been a critical part of our growth story; allowing consumers to touch and feel our exquisite designs and experience the brand policies first-hand. Achieving the 150 stores milestone so rapidly is also a testament to the trust our omnichannel strategy holds in consumers’ eyes and their desire for everyday wardrobe jewellery."

Sudeep Nagar, Co-Founder & COO, said, “Each new store added is a highlight; however, scaling up our operational excellence to double our store count in FY23 alone makes us extremely proud. We look forward to replicating this phenomenal growth rate in the coming years.” 

BlueStone opened its first store in New Delhi in FY19. The Dimapur store marks the brand’s 14^th city in the East and expands its presence to 70+ cities nationwide. Consumers across regions in India have welcomed BlueStone with open arms and are especially receptive to contemporary designs and policies.