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Carpet brand OBEETEE launches unique new store in Mumbai

By Retail4Growth Bureau | November 29, 2021

The 3000 square feet store in Mumbai at Famous Studio, Worli, characterized by room in room experiences, also boasts of customized lighting suitable for all times in the day and kinetic fixtures that enable customers to see the carpets vertically in its whole avatar.

Obeetee window display

Having made global footprints,  OBEETEE, the carpet brand, now has its eyes set on capturing markets on the home turf. Mumbai the financial capital of India, is hence an obvious choice for opening their brand-new store, according to the company statement.

obeeteeOBEETEE has opened a retail store in Mumbai's famous Studio Worli, which attracts some of India's most affluent crowds. The store is set within a beautiful space of approximately 3000 square feet. “Characterized by room in room experiences, the store makes the customer go on a personalized and warm soiree at all times and we call it the ‘Makers Manor, “ says the statement. The modern luxury setting amplifies the experience of the finer details of the legacy of OBEETEE and its craftsmanship. The interiors and façade has been transpired through intricate depiction of warping of a carpet.

The store also boasts of customized lighting suitable for all times in the day and has incorporated the use of kinetic fixtures that enable customers to see the carpets vertically in its whole avatar. The contemporary use of this in-house technology helps the customer see thousands of designs at one click and is called “Carpet Diem”. This Mumbai store is set to be one of ten exclusive retail stores that OBEETEE aims to open across the country in the next 3 years.

obeetee

Rudra Chatterjee, Chairman, OBEETEE, said, “We are firm believers of what OBEETEE stands for and the value that it adds to lives and homes. Our mission to weave its brilliance into the country began with the OBEETEE store in Delhi and is now reaching new heights with our new store in Mumbai. The Mumbai is another huge step in our expansion plan and we are honored to be launching it for the world to see.”

Speaking about the new store launch, Angelique Dhama, CEO, OBEETEE Retail, said, “We are delighted to be expanding in the home ground of the brand and enabling more people to enter this beautiful world of tradition, aesthetic and opulence. The Mumbai store has been designed with the utmost detail and crystal-clear vision and we are ecstatic to open our doors and welcome you to experience it.”

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