Casa POP opens at Select Citywalk

In two years since its inception, Designer-led Indian home decor boutique, Casa POP, has recently opened their third exclusive boutique at Select Citywalk Mall, Delhi. The 670-sq ft store, showcases bursts of colours through its retail design and is situated at the ground floor of the mall.

Launched in the Indian market in Oct, 2014, Casa POP has successfully completed two years of operation with several strong alliances in its kitty. From a one-door boutique to a 18-door entity, in the form of exclusive brand boutiques and shop-in-shops, the brand has penetrated into the Indian market and has presence in all key metropolitan and tier-1 cities of India. The brand houses an array of collections and has also launched several new categories within home decor to widen its offering. The brand is home to a striking mix of fashion accessories, which adds a unique character to the holistic line-up.

Commenting on the brand evolution, Raseel Gujral Ansal, Founder & Creative Director, Casa POP, said, “We have been a little too overwhelmed by the way customers have received Casa POP. In the past 6 months, we have struck several strong partnerships in India and abroad, and are continuing to nurture those relationships to grow organically. We thrive to give Casa POP an India modern language, built on our repository of culture and heritage, through modern design interpretations in my collections.”

The vision of the brand is to inject every bit of color and drama into the everyday lives of people, to break away from dull and monotony. In United Kingdom, Casa POP will find its first culmination of a cross-border relationship, with keen interest from Middle-East and South-East Asia. The brand is all set to open their exclusive boutique at Hyderabad’s premium area Banjara Hills later this month.