Chennai Super Kings partners with Shoppers Stop to promote merchandise

One of India’s leading fashion retailers, Shoppers Stop has partnered with Chennai Super Kings (CSK) for an exclusive retail merchandise. The CSK merchandise offers a range of apparels, accessories and footwear with graphic prints and quirky slogans on accessories such as caps, bags and flip flops.

Speaking about the partnership, Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop said, “When India’s leading fashion retailer collaborates with India’s favorite IPL team, it’s a match made in heaven! We are excited to partner with Chennai Super Kings this IPL. We are glad to announce that Shoppers Stop customers will have exclusive access to the CSK merchandise across our stores and on our online store.”

The merchandise will be retailed across 34 Shoppers Stop stores including Mumbai, Pune, Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bangalore. Additionally, the brand will also be retailed online.

Commenting on the association, KS Viswanathan, CEO, Chennai Super Kings said, “It gives us great pleasure to have Shoppers Stop as our partner. Shoppers Stop shares the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians and continues to do so by consistently delivering quality and comfort.”