Cookie Man's foot falls at Forum Mall Mangalore

Cookie Man India recently opened its 72nd store, in Mangalore city's Forum mall. The store, located on the upper ground floor atrium of the mall, offers the entire gamut of Cookie Man products. All the products are freshly baked at the point of sale to ensure freshness and quality. The enchanting aroma of the freshly baked cookies acts as a strong impulse for people to buy the cookies. This olfactory aide makes for a unique point of purchase advertising strategy.




Michael Johnstone, General Manager - Marketing of Cookie Man India, a wholly-owned subsidiary of Australia Foods India Pvt. Ltd, told Point-of-Purchase: "Location has always been the key for Cookie Man's marketing strategy. We look for places with a high footfall of our target audience -- the upwardly mobile middle class or upper middle class. We also rely on social media as a channel to reach out to our prospective customers and use social media campaigns to announce the opening of our new stores.”

Cookie Man India aims to extend its presence across India and has already reached 28 cities. The Cookie Man's ever expanding footprint would soon be reaching the southern city of Salem.