Creambell Ice Cream comes to Gujarat

Creambell, a leading ice cream brand with a strong presence in Northern, Central and Southern region of the country, announced its entry into the Gujarat market. The ice-cream market in India is estimated at Rs 3,500 crore and Gujarat is the largest market.  Speaking about the development, Nitin Arora, CEO, Creambell said, "We are happy to announce our entry in Gujarat and we will be focusing over the next five years to build a strong presence here. In the first phase, our focus would be on Ahmedabad, the key Ice cream market of Gujarat. Next year onward, we hope to expand our presence to Baroda, Rajkot and Surat and then rest of Gujarat.”

Creambell is expanding its footprint across the country. In a short span of 12 years, Creambell has notched up a 15 per cent market share and emerged as one of the top 5 leading brands in the highly competitive ice cream segment in the country. "We are aiming for an increased overall market share of 18 per cent and for this the company has earmarked investments of Rs. 275 crore over the next three years in capacity expansion, research and development and market activations”, added Arora.

 Creambell is also expanding beyond India and aiming for international presence. With major interests in the African diary market, Creambell is introducing its ice cream brand in countries like Uganda, Kenya, Zambia and Tanzania. The brand currently has a presence in over 70 per cent of the overall ice cream retail segment and over 10,000 push carts across India in areas of presence.