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Designer Abhishek Ray unveils his flagship store at Kolkata

By Nabamita Chatterjee | Vjmedia Works | March 17, 2016

The 800 sq. ft. retail space is meticulously planned with antique wooden furniture and props by the designer.

Abhishek Ray, an upcoming designer from Kolkata recently unveiled his flagship store along with his new collection which can be called the'treasure-trove' of exclusive style in the form of garments blending design and aesthetics.
 
Abhishek shares with VM&RD, "It has been a long and eventful journey in the fashion industry. I believe more in styling and draping of ensembles. I love the way various fabrics, colours and textures enhance human silhouettes. I believe in thinking slightly out of the box and not follow trends blindly.”
 
The retail space has been conceptualised by the designer himself and has been executed by Abhilasha Shaw Arora who as an architect debuted in this retail designing area with this brand. Abhishek further informs, "The store space being part of my own household, this 800 sq. ft area took us three months to remodel and I have tried to use the antique wooden furniture and props for the outlet. The interesting lighting arrangements are even done with the old brass utensils of Bengali households which will grab ones attention instantly.”
 
Abhilasha Shaw Arora, Partner with Abhishek Ray also stated, "We have positive plans for the future and wish to see the brand grow slowly but gradually as progression in small steps yield the maximum work satisfaction”.
The target segment for the brand falls in the age group of 20-40 primarily, who belong to the Sec A and B and the upwardly mobile middle class who are very fashion conscious.
 
The designer brand is also available in MBO's in Kolkata and in cities like Mumbai, Bangalore, Hyderabad, Delhi and Nagpur. Abhishek aspires to come up with larger stores in the near future.

Tags : Abhishek Ray
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