Dr. Fixit unveils Waterproof World in Mumbai

Dr. Fixit, the waterproofing expert, from the house of Pidilite Industries Ltd, recently launched the Waterproof World in Mumbai. Dr. Fixit's Waterproof World, is one of the first-of-its-kind retail concept that aims at educating customer through touch and feel, by offering an experience zone wherein a customer can get information regarding importance of waterproofing. Waterproof World provides the concept of waterproof envelope, easy steps to waterproof and areas of application like - external and internal walls, terrace and bathrooms. This will also provide a platform to engineers, structural consultants and architects to showcase waterproofing solutions to their clients.

Ashish Prasad, President, Sales and Marketing, Construction Chemicals, Pidilite Industries Ltd., said, "Water seepage/ leakage cause immense damage to a household. Dr. Fixit is a leader in waterproofing solutions and hence we feel it is our responsibility to create awareness about waterproofing and its importance. Objective of Waterproof World will be to inform the customers in terms of waterproofing concepts through customer engagement. This is an innovative retail concept that will also enable trade to grow their business.”

Waterproof World is present at seven key outlets in Mumbai including B.M. Bhojani & Co. at S.V. Road, Mukesh Electrical and Hardware Store, Vile Parle (E), S.D. Rangwala at Gulalwadi Kika Street, Decorative Plywood and Hardware Company at Dadar East, Constrocare Vila Parle (W), Laxmi Lime Depot at Chembur, Saifi Waterproofing Thane and Satyam Waterproofing at Koparkhairane .

Executed by Vijas Digital, the Dr. Fixit team have designed the unit to create an experience zone for waterproofing and simplifying the waterproofing concepts. The retail kiosk stand at 4 ft x 4ft x 8ft, however it is customisable according to size and space available in the shops. It will be further launched in other centres in the country.

According to Jamal Agwan, Director of Vijas Digital (I) Pvt. Ltd., "It was a very challenging task to execute the kiosk in seven shops at the same time. The main constraints faced by us were of space and time, but with our round the clock service and people who worked tirelessly to complete the project in time, we were able to achieve this feat. After receiving overwhelming response from the market, the client has decided to put in place this model across the country and we look forward for some great work in the coming future.”