ECCO opens its first store in India

Danish footwear brand ECCO has opened the first of three planned ECCO concept stores in India, starting in Gurgaon Ambience shopping mall. Having identified a strong potential in the Indian market, online business will follow in the first quarter of 2020, allowing approximately 1.3 bn Indians to shop ECCO products from ECCO’s website.

The store opening marks the beginning of ECCO’s venture in India, making ECCO’s premium quality products available also to the Indian consumers.

The new ECCO concept store is located in Gurgaon Ambience Shopping mall, the largest operating shopping mall in India with one kilometer of shopping experiences on each of its six floors. Although the retail market in India is challenging, ECCO has identified a potential within retail in the Indian market.

“We see a strong demand from consumers who know what they want, and who appreciate the quality and consistent brand experience they get from ECCO. We continuously work to understand our customers better, and we hope to be able to convey the passion of our employees and our brand story to them,” says CEO Steen Borgholm.