Emami forays into natural & organic personal care segment

Emami Limited, one of the leading personal and healthcare FMCG companies in India, has acquired controlling stake (66.67%) in Fravin Pty Ltd, along with its three subsidiaries through Emami International FZE, a subsidiary of Emami Ltd.   Fravin Pty Ltd., based in Australia, has major strengths in R&D and manufacture of natural and organic personal care products. This international acquisition marks Emami's entry into the fast growing natural and organic personal care segment and is in line with the company's strategy to be present in sectors with high growth potential.

"The Fravin acquisition is in sync with the company's strategy to grow aggressively through both organic and inorganic routes in India and overseas. This is a significant step for the organisation as the acquisition marks Emami's entry into organic personal care products, where we were not present earlier.  The market for organic personal care products is growing at rapid pace across the world. The global market for organic products which was over $7.6 billion in 2013, is expected to double in six years.” said Harsh Agarwal, Director, Emami Ltd.

Agarwal added, "Rising concerns for health safety, increasing green consciousness and growing awareness of the consumers about the hazards of using products with synthetic chemicals have fuelled the demand for organic personal care products. The acquisition of the Fravin Group specialising in formulations of organic products with many international certifications emphasises our core belief in usage of safe and natural products.”

Promoted by one of the leading Trichologist and a World Master Hairdresser Peter Francis, the Fravin Group manufactures a full range of hair care and skin care products that are certified organic by various certification bodies in Australia and United States such as Australian Certified Organic (ACO), the United States Department of Agriculture (USDA) and many more.  The Group has major strength in R&D of various advanced technology like Trans follicular Anti-Ageing serums, etc.  The Company's leading brand "Abache Organics” was awarded the 1st place in the "Green Formulations” category at the "Sustainable Beauty Awards 2014” held in Paris, France.

Peter Francis, Managing Director, Fravin Pty Ltd, said, "We are very enthusiastic to be associated with a global company like Emami. There are strong synergies between the two companies. With Emami's strong marketing network and our R&D capabilities and advanced technologies, we expect to take Abache brands to new heights.”

The Group has its R&D and manufacturing facility in Adelaide, Australia. The Group also manufactures a range of organic personal care products'eco.kid' especially developed & formulated for children. Fravin will be a part of Emami's International business division, which contributes around 14% to the total FMCG business.  Emami has presence in over 60 countries across the world.