Emami's Q4 net profit up by 30% at Rs 94 crore

Leading FMCG company, Emami, reported robust growth in the fourth quarter for the FY2013. The company's net profit for the fourth quarter of FY2013 rose by 29.9% to Rs 94 crore on revenue of Rs 451 crore, up 13.2% compared with the same period last year. All its popular brands such as BoroPlus, Navranta, Zandu, Fair & Handsome contributed to this growth. The aggressive marketing campaigns for Navratna Oil has increased its market share by around 150bps YoY to 55% during this year and the Boroplus Antiseptic cream's market share at 74% with around 40bps.
 
According to the company's press release, with increased emphasis, improved visibility and focused execution, the Modern Trade business has registered a strong growth of 40% during the year. The direct rural business has also shown a strong growth of 31% in the year which is now contributing around 26% of the total revenues.
 
Naresh H Bhansali, CEO - Finance, Strategy & Business Development, Emami Limited, shares, "Growth has been witnessed across all the key categories with equally strong margins. All our power brands have been reporting strong and consistent performance despite various challenges of the macro-economic environment and input price pressures. We have been able to mitigate these challenges over the quarter through a lot of internal optimization, sustained sales momentum, judicious price increases and effective cost management initiatives. More focus on experiential marketing, category penetration and availability through strong distribution has resulted in a good domestic growth, especially in the rural sector.”