Enrich launches concept store at Phoenix Marketcity Kurla

Beauty retail brand Enrich has launched their latest concept store at Phoenix Marketcity Kurla in Mumbai. The store features a sleek and visual design that focuses on deepening the investment in client centric experiences, beauty services, and beauty category layout to help customers experience & buy the best-in-class beauty brands, according to the company statement.

Commenting on the launch, Vivek Bali, CEO of Enrich says, “Our focus continues to be on anticipating the beauty needs and desires of our diverse clients across India. As we look at ways to continue to be more accessible through our unique one stop brick & mortar store for beauty services and beauty retail and to top it with our omni experience, it continues to be a huge opportunity for us to deepen emotional connections with our customers through our experiential store environment, our best-in-class services in haircare, skincare, makeup and fragrances and incredible engagements with our Beauty team who are able to provide best services & products, advise and inspire clients on their beauty journey at Enrich. ”

As part of Enrich's strategy, the store aims at seamlessly combining beauty categories like Haircare, Skincare, Fragrances, and Makeup more prominently at the front of the store, an elaborate section for hair & skin beauty services, with best-in-class beauty services, and engagements with the Beauty Advisors, and beauty therapists.

The store also features an exclusive K-room that offers Kerastase rituals and hair services  

Speaking about it, Vivek Bali further said, “Everything we do at Enrich is in keeping with our client’s evolving needs in mind and to celebrate the grand opening we are providing our customers with selective complimentary services. These locations are meant to complement our existing fleet of stores and give clients a more personalized and customized experience.”