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Ezone launches new store at South City Mall, Kolkata

By Nabamita Chatterjee | Vjmedia Works | October 28, 2014

The new store aims to capture target audience with a mix of latest electronic goods and lifestyle solutions. Ezone is spread across 23 cities with over 92 stores in India.

Ezone, the lifestyle electronics retailer from Future Group, announced the launch of their new store which opened at South City Mall, Kolkata along with the new look of the existing Ezone outlets. At this Ezone, the brand is not only providing the latest electronics goods but providing lifestyle solutions depending on the needs of their customers. 

Spread over an estimated 6500 sq ft area of space, the store offers a complete shopping experience to the customers by allowing them to pick and choose from an array of best of brands under a single roof.  The look and feel of the store strikes a delicate balance between aesthetics and functionality. Ezone operates as stand-alone stores across India in malls, high streets and within other group format stores like Home Town, Central, Big Bazaar and also in Pantaloons Stores. 

Commenting on the store launch, Rajan Malhotra, Group President and CEO - Ezone said, "Kolkata is expanding at a fast rate and it is our endeavour to revolutionize the way people shop for electronics in this city. We are delighted at the response that Ezone has received in the other parts of Eastern region and are confident that this new store will fulfil all the requirements of our customers. The store has a good mix of products for budget-buyers, aspiration buyers as well as lifestyle buyers.” 
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