Fabindia and Hidesign unveils a joint store in Chennai

The Indian retail chain, Fabindia and the leather goods manufacturer Hidesign opened their first joint location store at Pondy Bazaar, Chennai. Considering the synergies between the two home-grown brands, they have highlighted their hand-crafted and innovative design in this store. The amalgamation is an assurance for an exciting destination.

Situated at an expanse of 5000 sr. Ft. on the ground and first floor, Fabindia will be featuring its Apparel and Home & Lifestyle offerings while Hidesign whose store is spread across 700 sq. ft., will be showcasing its leather goods. The store is also providing a customization station that will facilitate the customers to customize their purchases from an assortment of products.

Dilip Kapur, Founder & President, Hidesign, mentions, “Hidesign and Fabindia have discussed the benefits of innovative and genuinely Indian brands to come together to create a community that supports each other. This is a strong first step towards implementing collaboration that will encourage similar brands to come together.”

As Hidesign completes a milestone of 8^th store in the city and 81^st store in India; Fabindia completes a landmark of 12th store in Chennai and 316^th city in the country.