Fabindia opens outlet at Growels 101 Mall in Kandivili, Mumbai

Fabindia, one of India’s largest ethnic wear brands, opened an outlet at Growel’s 101 Mall in Kandivili, Mumbai recently. Located on the first floor of the mall, the new store is spread over an area of about 900 sq. ft. and offers an exclusive collection of garments for men and women, home linen, giftware, lighting, hand-crafted jewellery, personal care and organic foods.

Vikas Shetty- Mall Head, Growel’s 101 Mall, said “There is a great demand in this area for the kind of apparel and accessories that Fabindia offers. The chain was already looking at opening its outlet in the catchment and they felt this would be a perfect opportunity as our mall is one of the most popular hangouts here and we get a variety of crowd including people of all age groups. We are already getting a good response for the store.”

Fabindia was launched in 1960 by John Bissell, who came to India in 1958 on a Ford Foundation grant to advise All India Handicrafts Board and Cottage Industries on creating a market for handloom fabrics. The first retail store was opened in Delhi, way back in 1976.