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Fossil rolls out M commerce initiatives

By Retail4Growth Team | April 09, 2021

The initiative offers various shopping options to customers that are inclusive of scheduling a ‘same day’ home delivery, store browsing, as well as a store pickup.

Watch and accessories brand FOSSIL has announced new M-commerce initiatives to provide its customers with an array of collaborative and convenient shop from home options via mobile phones. Using the all-new ‘Fossil WhatsApp Chabot’ tool, the customers can now immerse themselves in the retail store experience from the comfort of their homes, says the company. 

The M-commerce initiative offers various shopping options to the customers that are inclusive of scheduling a ‘same day’ home delivery as well as a store pickup.Commenting on these developments, Johnson Verghese - Managing Director, Fossil India said, “The launch of M-Commerce services makes our entire range of lifestyle products readily accessible to our customers. With options such as catalogue shopping, same day delivery, booking a store appointment, a home appointment and assistance via video calls among others, we are well equipped to provide our customers with safe, convenient and personalized shopping experiences.”

 The Fossil chatbot offers the following options on mobile phones:

  • Catalogue buying

Customers can make a purchase directly via WhatsApp. By simply opting for the ‘Browse Catalogue’ option, the customers can browse through Fossil’s entire range of products from the nearest retail store – watches, bags & wallets, and jewelry. Post selection, the customers can easily pay online and schedule a home delivery or a self-pick up at the store, as convenient. Additionally, the customers can opt to reserve the products for up to 48 hours without any additional costs. 

  • Same Day Delivery: 

As the brand continues to expand its presence in the country through its chain of partner channels, the products are ready to be delivered at the customers’ doorstep. The Fossil team assists the customers throughout the purchasing process via WhatsApp chat, a video or an audio call followed by scheduling an expedite delivery. The products reach the customers on the day of the purchase, by Dunzo/ Swiggy while ensuring all round safety.

*Only applicable within the same city 

This helps customers block the calendar easily with the help of the chatbot to schedule a visit to the nearest Fossil store. In line with the social distancing norms, a maximum of three customer groups are permitted in the store, at a time. Each customer is provided with a time slot of 30 minutes to ensure a personalized and safe experience. As the health and safety of the customers as well as the staff members is of utmost importance, the process of sanitization happens thrice a day at the high contact zones as part of the extensive sanitization protocol that is in place.

  • Video Shopping Appointment 

This allows customers to browse the offerings of the retail store, shopping via a video chat is comfortable and safe. 

  • Shop at Home Appointment 

This enables reviewing the catalogue from home, finalize a list of products and book a home appointment with the help of the chatbot.

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