FREECULTR launches two new outlets in New Delhi & Noida

FREECULTR continues to expand their presence in the offline retail space with two new outlets unveiled in New Delhi at Kamla Nagar, Bungalow Road and at The Great India Place Mall, Noida. Through these retail outlets FREECULTR brings the online shopping experience directly to customers, offline. The brand is looking at expanding their EBOs across the country giving the customers a chance to physically experience the brand's existence.
 
Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR says, "Our Experiential Stores are a unique way for us to engage directly with our customers and in turn provide them with the tactile & brand experience. Physical retail space has always come with a high price tag, but with our digital applications like the TapShop App, integrated LED screens and digital hangers, we are able to provide a virtual extension to our physical store space, allowing customers to view and shop from our complete range. This first-of-its-kind hybrid, high tech approach of shopping will give customers the best of both worlds - online convenience married with offline experience.”
 
The proprietary Touch Screen App, TapShop, is a "discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store. This "digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment. Through a wireless bar code scanner one may tap on any product's bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more.
 
The concept behind the physical FREECULTR stores is to be interactive providing customers with a visceral connect to FREECULTR, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit with FREECULTR, and buy the products from the store or through the app and get it delivered to their doorstep. With the recent store launch in New Delhi, this is their second venture in the country in two months. The brand is expected to open more such retail stores in the coming months thereby continuing their expansion spree.