Fynd launches first-of-its-kind AI search tool

Reliance-backed fashion e-commerce platform Fynd has launched the first-of-its-kind AI search tool—Fynd Now that intertwines visual content and commerce to deliver a seamless shopping experience. Once shoppers download the Fynd Now extension, they can click the Fynd Now button or crop an item they desire—from anything visual on the web and discover it on Fynd, the company said.

Using Artificial Intelligence, the feature identifies the products in images or videos and recommends the same or similar products from the Fynd catalog. It also gives users the relevant product information and the link to buy, thus easing the barriers to purchase.

With the launch of Fynd Now, an e-commerce platform has for the first time come up with an AI-powered search solution that gives consumers the freedom to take inspiration from any visual content online, and discover products to buy exactly what suits their taste and budget. Instead of vague keyword searches to find an item or spending time searching through countless catalogs, Fynd Now with just a click finds the same or a very similar match.

“At Fynd our purpose is to create an enduring shopping experience for anyone, anywhere. Fynd Now is a manifestation of our purpose. It is an AI-powered visual search technology that helps consumers seamlessly complete their purchase journey—from product discovery to a product purchase,” Fynd Co-founder, Farooq Adam said in a statement.