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Global Desi launches its 75th exclusive brand store in Vadodara

Vjmedia Works | December 12, 2014

Celebrating a significant milestone, Global Desi unveiled its 75th exclusive store at Monalisa Centrum, Vadodara. Present in over 53 cities across the country, the brand is also looking at rapidly expanding its style footprint into newer markets and smaller cities.

Global Desi, the India-inspired, boho chic brand, announced the launch of its 75th exclusive store at Monalisa Centrum, Vadodara. Established in the year 2008, Global Desi, is the pioneer of fusion wear in India, and is inspired by the country's vast and vibrant heritage; juxtaposed with western silhouettes and global styles. The 757 sq ft store, offers Global Desi's latest A/W 2014 collection'London Calling' - a fashion forward range of sporty luxe silhouettes, which resonates with the inherent travelling spirit of the'Global Desi girl'.
 
Speaking on occasion of the launch of the 75th store, Anita Dongre, Creative Director, Global Desi said, "Global Desi is known for its distinctive style sensibility, unique prints, and trendy silhouettes. The increase in consumers graduating to the philosophy of fast fashion, supported by growth in brand consciousness, makes urban India an exciting market for fashion. We attribute this landmark achievement of our 75th store, to a combination of hard work, a dedicated team, and most importantly, a loyal customer base. We are looking at rapidly expanding our style footprint into newer markets and smaller cities. We are grateful to all our loyal patrons, for the continued support, and we aim to strengthen our commitment to our consumers by offering the best of fashion, infused with the latest global trends, in supreme quality and at competitive prices.”
 
Global Desi, is currently present in 53 cities in India, with 200 multi-brand outlets throughout the country, 2 international stores and 75 exclusive brand outlets.
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