Global Desi opens its flagship store in Mumbai with new brand identity

Boho-chic Indian brand from House of Anita Dongre Limited, Global Desi, launches its new brand logo and identity with the opening of its new flagship store at Mumbai’s Linking Road. This new shopping destination opens with an all-new interior and a revamped brand logo. Like a peacock strutting its magnificent style, the new logo takes the form of a beak emoji in the letter ‘g´ and is based on the premise of ‘Voice Your Style’.

Spread across an area of 2,450 sq. ft., the new store is playful and joyous, amidst a contemporary vibe infused with elements that subtly echo the forms found in traditional India. The entire design of the store is inspired by traditional Indian forms, paired with modern elements in a contemporary format.

The brand plans to focus on tier II and III cities for their further retail expansion.