GNC expands its retail presence

GNC (General Nutrition Centre), headquartered in Pittsburgh, US, and one of the leading global specialty health, wellness, and nutraceuticals retailer, is strengthening its presence in India through its association with Guardian Healthcare, the official importer and seller of GNC products in India. Globally, GNC is a multi-billion brand and has around 9,000 locations and franchise operations in approximately 50 countries. In India, Guardian Healthcare Services Pvt Ltd. is the sole reseller for GNC with exclusive distribution and marketing rights. GNC products are now available online on the e-commerce portals as well as at the retail outlets of Guardian Healthcare and other pharma outlets. GNC will be available at 4000 stores across all Metros & Tier 1 towns by 2020. GNC will foray into pharma stores, modern trade and nutrition stores with a comprehensive range of protein, vitamins and supplements.

GNC India today launched a new health & nutrition awareness campaign called #Fillingthegaps.

Speaking on the occasion, Shadab Khan, CEO, GNC India, said, ”Taking into account the hectic lifestyle of the Indian consumer, maintaining a balanced diet becomes very difficult. This leads to a gap in nutrition and thus they do not attain the essential nutrients. Hence, the campaign #Fillingthegap aims at educating the consumers about the benefits of complete nutrition and the significance of adequate nutrition .GNC believes in bridging the gap created due to inadequate nutrition in-take in the food consumed by people on a day-to-day basis through its offerings. While the concept of nutraceuticals is at a nascent stage in India, it is heartening to see a significantly heightened intent to include them in daily diet to fulfil nutrition intake. The Indian nutraceuticals market is expected to grow at a compounded annual growth rate of 21per cent and reach $10 billion by 2022 from $4 billion now. GNC will fuel this growth by connecting consumers to their best selves by offering a premium assortment of heath, wellness and performance products aiming to help consumers improve the quality of their live and we also aim to expand our retail presence with availability at 4000 stores by 2020.”