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Godrej Appliances and Godrej Nature's Basket join hands for World Environment Day

By Nabamita Chatterjee | June 06, 2017

Godrej appliances came up with a'seed paper bag', which was embedded with seeds that consumers can sow, tend to and grow, thereby fostering a connection between them and nature. The bags were handed out to shoppers at Godrej Nature's Basket stores across India.

Godrej Appliances joined hands with Godrej Nature’s Basket to mark this year’s World Environment Day. Celebrated on June 5th, the theme this year was ‘Connect People to Nature’, aimed at sensitizing individuals about the importance of protecting the environment by emphasizing our dependence on nature and urging us to rekindle our connection with the natural world around us. Accordingly, Godrej Appliances came up with a ‘seed paper bag’, which was embedded with seeds that consumers can sow, tend to and grow, thereby fostering a connection between them and nature.

The bags were handed out to shoppers at Godrej Nature’s Basket stores across India on June 5th 2017 on all purchases worth Rs. 2,000 and above .

Kamal Nandi, Business Head and EVP, Godrej Appliances, said, “The Godrej Group as a whole has always been at the forefront of protecting our planet’s ecosystem. We are hopeful the initiative we undertook together with Godrej Nature’s Basket will in some small way help make our world a better place to live. This year’s theme aimed to remind us all of how dependent we are on nature. To protect the environment is to safeguard our future.”

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