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Godrej Appliances launches its 50th exclusive brand outlet

By Nabamita Chatterjee | Vjmedia Works | October 13, 2016

The brand aims to launch 200 outlets by FY17-18 in tier II and III cities

Godrej Appliances, India's leading player in the home appliances segment, recently launched its 50th exclusive brand store. The brand aims to launch 200 stores by the end of fiscal 2017-18 in tier II and III cities. This store also marks the first EBO of Godrej Appliances in Nashik in association with Valuable Electronics and 11th in Maharashtra. Spread across an area of 850 sq. ft., the showroom is strategically located on Nashik Road and will offer a wide range of premium home appliances such as Refrigerators, Washing Machines, Air- Conditioners and Microwave Ovens.
 
Kamal Nandi, Business Head and EVP, Godrej Appliances, on the launch said “We have always endeavored to be as close to our customers as possible. This is a very important milestone for us as EBOs are an important touch point for us to reach our customers especially in tier II and tier III towns. We believe our Exclusive Brand Outlets will give even greater value to our loyal customers. With our own EBOs, we have the opportunity to showcase our entire range of best-in-class appliances at a single location.”
 
Prasoon Kumar, National Sales Head, Godrej Appliances, added "EBO as a channel is currently contributing 10% of overall industry business with a tremendous potential for growth. Godrej Appliances EBOs have been designed for a fulfilling and premium consumer experience. Today, this channel is the fastest growing channel for us and offers a better premium mix than other channels. The brand is strongly committed towards increasing its presence in this channel."

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