Green Honchos facilitates ‘Intelligent Retail’ for e-consumers

With the changing trends in retail and the growing dependence on online shopping, brands are exploring strategies to improve the consumer’s virtual experience and increase efficiency. Therefore, a full stack e-commerce solutions company, GreenHonchos has partnered with IMAGES Business of Fashion and Internet Commerce Summit and organized Customer 360 Strategy, a three-part series of authoritative category – a kind of retail intelligence for a well-equipped digital consumer sphere.

The Customer 360 Strategy will assist in exploring and spreading distinct intelligence in retail on a continuously evolving customer landscape. The primary theme is ’Enabling Intelligent Retail’ and it includes three virtual discussions on Apparel, Fashion Accessories and Lifestyle.

“As they say ‘Consumer is the King’ and today’s consumers have expanded their reach beyond physical retail and are spread far and wide across the digital communication landscape. Thus, it becomes imperative for brands to understand this and tailor their offerings wherever their consumers are. The order winner has changed from ‘touch & feel’ to ‘value & speed’, and the biggest validation to this is the ascent of D2C brands in the last one year. Retail is at a cusp where brands need to quickly ‘adopt and adopt’, else perish. We at GreenHonchos are there to ensure that the latter is no more an option,” states Anant Garg, Head of Enterprise & Strategy, GreenHonchos.

Navin Joshua, Founder/ Director, GreenHonchos, mentioned, “With the huge acceleration of adoption in new channels of retail in current times, we believe there is a massive gap in understanding relevant models of online commerce. What suits businesses best for a seamless experience to its customers either via a pure play D2C initiative, or by Omnichannel or Hyperlocal implementations, needs a careful thought and roadmap to charter the growth of brands. Having worked closely with businesses across the Indian e-commerce landscape over the past few years, Green Honchos seems well poise to support the retail ecosystem in adopting this wave of digital transformation.”