Havmor connects with consumers through Nationwide Hunt for'The Coolest Summer Job'
By Nabamita Chatterjee | Vjmedia Works | May 04, 2017
In an attempt to co-create and develop local flavors, Havmor is providing consumers an opportunity to create flavors they wish to see on shelves across the country and in return be part of the evolving Havmor flavor story.
Havmor Ice Cream, a leading pure milk ice cream brand in India, currently is on a massive expansion across India and is offering consumers an opportunity to be part of the brand as ice-cream tasters and creators. The offer for ‘The Coolest Summer Job’ includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavors and will use digital platforms in the selection process which started from May 02 until May 20, 2017. Using a digital first approach, the process will begin online, where applications will be invited through a special microsite www.havmor.com/thecoolestsummerjob/ as well as through the brands social platforms. The interview for the position includes submitting a 2 minute video capturing one’s passion for ice-cream and the understanding of the local palate. The brand will be using the official hashtag #TheCoolestSummerJob.
Talking about this industry first opportunity for all ice cream lovers, Ankit Chona, Managing Director, Havmor Ice Cream Ltd. said, “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavors. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavors.”
Commenting on the offer Chaitanya Rele, VP – Head of Marketing, added, “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavors of their choice. These flavors will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.” Havmor ice cream retail outlets are spread across Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Goa, Delhi, Punjab, Haryana, Uttar Pradesh, Karnataka, Telangana & Chhattisgarh.
