Indya spread its wings, opens first exclusive store in Gurugram

High Street Essentials, the parent company behind women-centric fashion brands Faballey, Indya and Curve, expanded its retail presence in the national capital region with the launch of its first exclusive Indya store in Gurugram. The new store takes its store count to eight in Delhi NCR. Located at Ambience Mall, the city’s biggest fashion hub, this store is the brand’s largest exclusive space in the country.

Spread across 909 sq. ft, the storehouses an exciting and extensive range of fashion collection. With the new store, the brand introduces to its customers an Endless Aisle Kiosk. This retail concept will enable in-store customers to virtually browse and shop a wider range of Indya styles that are not available at the store, and get them delivered to their doorstep. 

Excited about the launch, Shivani Poddar & Tanvi Malik, Co-Founders, High Street Essentials said, “Indya’s collections are a beautiful mix of current and timeless designs making them chic and fuss-free, aligning perfectly with the dynamic lifestyle and discerning sense of style of the women of this millennium city. Keeping in line with their multi-tasking lives, our store in Gurugram will house a well-rounded assortment of modern Indian wear to suit their style and wardrobe needs.”

Indya, an omnichannel fast fashion brand, was born out of a thought to re-look at ethnic fashion and design by considering the lifestyle and aesthetics of the modern Indian woman. Apart from a thriving online store, the brand currently has 200+ offline retail touchpoints, including EBO’s and MBO’s.