Jockey’s new flagship store in Delhi reflects new brand identity
By Retail4Growth Bureau | September 14, 2022
The new store located at Connaught Place, New Delhi is spread across 2500 square feet and has been designed as an extension of the latest retail identity of the brand,aiming to provide an immersive shopping experience.
Page Industries Ltd., India’s leading apparel manufacturer and the exclusive licensee of Jockey has announced the launch of Jockey’s Flagship Exclusive Brand Store in Connaught Place, New Delhi. First of its kind, the store is spread across 2500 square feet, comprises two floors with designated areas exclusively curated for men, women and kids to provide a seamless shopping experience.
The flagship store design is an extension of the latest retail identity of the brand and provides an immersive shopping experience. The store will house the entire product portfolio of the brand including innerwear, bras, sleepwear, loungewear, athleisure, and performance activewear for men, women and kids.
Commenting on the launch, Rahul Shukla –President and Chief Retail Officer, Jockey India said, “This flagship store is a Coalescent expression of design sensibilities, merging the heritage values of Connaught Place with the New Generation store design of Jockey, creating a unique and impactful store. It is yet another important milestone in the illustrious journey of Jockey retail, built on the vision of providing a world class active lifestyle experience to our consumers that want to witness the brand in its utmost glory.”
Jockey is the first brand to move innerwear from the storeroom to the storefront in the country and is credited with having launched the first Exclusive Innerwear Brand Store in India way back in 1995. With the launch of its latest flagship store, Jockey’s Exclusive Brand Store network is more than 1150 strong and present across more than 400 towns.
