Keventers targets 1000 outlets globally in 3 years

With a network of 270 outlets across India, UAE and Nepal since its re-inception in 2015, Leading QSR chain Keventers has disclosed its plan to reach a mark of 1000 outlets in another 3 years targeting India and other global markets. In the projected network expansion, the brand has shared their vision to have 35% CoCo, 10% Joint Ventured and rest through franchisee-rolout model. About to expand in global market like Kenya and other southeast Asian markets and toying with the idea of entering larger market, Keventers is also looking at launching other innovative outlet formats like SIS, cart-based POSs etc.

In an exclusive chat with Retail4growth, Sohrab Sitaram, Co-founder, Keventers, shared, “Founded way back in 1895, we re-invented the dairy brand Keventers only lately in 2015 with a single outlet at Delhi’s favourite mall destination Select Citywalk. With the idea of growing our store network faster, since 2016, we started rolling out through a combination of CoCo, JV and franchisee expansion. We are looking at 1000-1200 outlets in three years via all these channels.”

Keventers is also looking at entering into FMCG business and ice-cream parlour chains. Their outlets are designed by Delhi-based Zeppelin Design.